How To FInd Organic Playlists on Spotify

The music industry is filled with creative artists who love making music but often lack business knowledge. Unfortunately, many fall victim to fraudulent playlist curators who charge money for low-quality, bot-driven streams. This guide explains how to identify organic playlists, vet them for legitimacy, and build strong relationships with playlist curators.

Why Finding Organic Playlists Matters

• Avoid Bot-Driven Streams: Fake streams can harm your credibility and standing with Spotify’s algorithm.
• Maximize Fan Growth: Real playlists connect you with listeners who actually engage with your music.
• Increase Algorithmic Playlisting: Organic engagement boosts your chances of getting featured on Spotify’s algorithmic playlists.
• Build Sustainable Relationships: A strong network of curators leads to ongoing promotion opportunities.

Step 1: Understanding Your Brand and Music

Before searching for playlists, you must define your brand identity and musical style.

Questions to Ask Yourself:

• What genre best describes my music?
• Which well-known artists have a similar sound?
• Who is my ideal listener?

Create a Comparable Artist List

1. List 5-25 artists who have a sound similar to yours.
2. Choose a mix of A-list and B-list artists to expand your options.

Step 2: Using Chartmetric to Identify Organic Playlists

Once you’ve defined your artist comparisons, use Chartmetric to research and vet playlists.

How to Find Organic Playlists on Chartmetric:

1. Sign up for Chartmetric Premium (Free trials may not offer deep analytics).
2. Search for your comparable artists in Chartmetric’s database.
3. Navigate to the Spotify Playlists section on their profiles.
4. Filter for Indie Playlists (All-Time) to identify independently curated playlists.
5. Analyze playlist growth trends:

• Steady, consistent growth = likely organic
• Sudden spikes/drops = potential bot-driven playlist

Key Metrics to Check:

• Follower Growth: Look for steady, natural growth rather than sudden surges.
• Engagement Rate: Healthy playlists have a high save rate and listener retention.
• Curator Reputation: Investigate the curator’s history and social presence.

Step 3: Finding Contact Information for Playlist Curators

After compiling a list of vetted organic playlists, the next step is reaching out to the curators.

Easiest Ways to Find Contact Info:

• Check the Spotify playlist bio for an email address.
• Click on the curator’s profile and check for links to websites or socials.

Advanced Methods for Finding Curators:

If no contact info is available:

1. Look at other playlists the curator has created.
2. Search the curator’s Spotify profile name on Instagram, Facebook, and TikTok.
3. Cross-check profile pictures and content to ensure you’ve found the right person.

Step 4: Pitching to Playlist Curators

Once you’ve located a curator’s contact details, your pitch must be strategic and professional.

Tips for a Strong Playlist Pitch:

✅ Be Personal: Use the curator’s name and reference their playlist. ✅ Keep It Short: A 3-5 sentence email is ideal. ✅ Provide Links: Include a Spotify link or Private Soundcloud link if your song is unreleased. ✅ Show Enthusiasm: Explain why their playlist is a perfect match for your track. ✅ Follow Up: If you don’t receive a response in a week, send a polite follow-up.

Step 5: Building Long-Term Relationships with Curators

Getting placed on a playlist is just the beginning—you want to maintain a strong relationship for future releases.

Ways to Strengthen Curator Relationships:

• Engage with their content on social media.
• Share their playlists with your audience.
• Send an occasional thank you message.
• Offer exclusive first listens to your new releases.

The Ultimate Organic Playlist Checklist ✅

✔ Define your brand and sound ✔ Identify 5-25 comparable artists ✔ Use Chartmetric to filter independent playlists ✔ Vet playlists for steady, organic growth ✔ Find curator contact info via Spotify bios & social media ✔ Craft a personalized, professional pitch ✔ Follow up and maintain long-term relationships

Conclusion

Finding high-quality, organic playlists requires time and effort, but the rewards are invaluable. Avoid scam playlists, focus on curators who care about music, and build relationships that help your career grow authentically.



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